Ashton

Explainer and Brand Video

Ashton was looking to create a brand video that would explain their unique offering and help them stand out from the competition.

We decided that the best approach would be to create a character-centric video that would put a potential customer at the centre of the story.

Client  Ashton
Direction, Production  Fab Design
Producer  John Lenker
Audio Edit and Mix Ronroco
VO Todd Stark

Illustration of hands holding a large sheet of blueprints or plans with a swimming pool design.

Using a rich, illustrated 2D style full of depth and personality, combined with fluid animation and a clear, jargon-free script, we distilled their service by creating a compelling story that engages with potential customers and inspires them to collaborate with Ashton on their next project.

Illustration of a man with dark hair, beard, and mustache, wearing a white shirt, in front of a digital display with text about soil conditions and future expansion.

Starting from Ashton's original blue logo, we developed a rich colour palette and a modern illustrated style filled with detail, textures and gradients that would ground our characters in a tactile world, and would give the whole video a modern but timeless look.

To help this further, the animation focuses on a 2.5d look, with a mix of After Effects and cel animation to create complex parallax pans and moving camera shots that help give the entire video a sense of depth and fluidity.

Illustration of a modern building with large glass windows, a central entrance, and a sign resembling a triangle above the doorway. Three people are walking on the sidewalk in front of the building, with a green lawn in the foreground and a sky with clouds and flying birds in the background.

If you like what you see, drop us a message and let us know how we can help you.