Homie is a UK app, mainly for renters in London, that works as a personal homefinder in your pocket. To promote it, they asked us for an explainer video that would stand out from other property ads.

We started from everyday situations every renter knows, and turned them into short, funny scenes. A distinctive colour palette and a minimal, eye-catching design keep the focus on the joke and on the app, so viewers stay to the end.

The video ran on social media, on Homie's website and in their marketing campaign.