Frequently asked questions

Fab Design is a boutique 2D and 3D animation and motion design studio.

We make explainer videos, branded motion graphics, UI and product animation, social content and all type of animated content for companies worldwide.

Yes. We collaborate globally, regularly partnering with clients across the US, Europe, and Asia-Pacific. Our production pipeline runs entirely asynchronously via Slack, Frame.io, and Google Drive, with core overlap windows scheduled to accommodate US Eastern, Pacific, and European working hours.

• Async-first reviews ensure continuous project momentum across time zones.

• Real-time kickoffs and milestone presentations align with your schedule.

• Flexible currency invoicing is available in GBP, USD, and EUR.

Asset reviews and feedback loops are managed through Google Drive and Frame.io, where teams can leave frame-accurate, timestamped notes directly on video drafts.

Day-to-day updates, file transfers, and quick check-ins are handled via Slack or emails alongside scheduled milestone calls.

We deliver full-cycle 2D and 3D motion design from initial concept to sound mix.

Core capabilities include:

• 2D vector, character, and UI motion graphics for tech platforms.

• High-end 3D product visualization, abstract simulations, and CGI brand films.

• Reusable MOGRTs (Motion Graphics Templates) built for in-house marketing teams in Premiere Pro and After Effects.

• Sound design, voiceover sourcing, and audio mastering.

A custom 60 to 90-second animated video typically takes between 4 to 8 weeks, depending on visual style and complexity.

Simpler UI animations or social cutdowns can be delivered in 1 to 2 weeks, while complex 3D projects require 6 to 10 weeks.

If you have a deadline to meet, we can usually accomodate quicker timelines!

• Weeks 1–2: Discovery, scriptwriting, style frames, and storyboards.

• Weeks 3–5: Asset creation, 2D/3D animation, and motion blocking.

• Weeks 6+: Sound design, voiceover integration, revisions, and final delivery.

We work on fixed, flat-rate project fees based on project scope, duration, visual complexity, and usage rights, avoiding unexpected hourly billing.

Standard payment terms are a 50% deposit to secure production dates, with the remaining 50% due upon final delivery.

• Multi-video retainers and tiered milestone payments are available for larger campaigns.

• Direct bank transfers are accepted in USD, EUR, and GBP via Wise/SWIFT with zero conversion fees for overseas clients.

Every project follows five stages: Discovery, Idea, Design, Animation and Sound.

You approve the script, style frames and storyboard before animation starts, so there are no surprises at the end.

1. Discovery: a call to understand your audience, message and goals.

2. Idea: concept and script.

3. Design: style frames and storyboard.

4. Animation: motion, timing and transitions.

5. Sound: voiceover, music and sound design, timed to the picture.

You work directly with the studio's co-founders and senior team, not an account manager, so feedback goes straight to the people making your video.

We run projects asynchronously, with clear milestones, shared review links and written feedback, so you can review in your own time zone.

Live calls are scheduled at key stages such as kick-off and storyboard review.

• One point of contact for the whole project.

• Feedback is collected in two rounds per stage, which keeps the schedule predictable.

Revision rounds are built into every project and agreed in your proposal before work starts.

Each stage (script, storyboard, animation) has its own feedback round, so changes are made early, when they are quickest.

• 2 standard revision rounds per stage.

• Changes to an approved script or storyboard after animation has started may be quoted separately.

Depending on the project, the deliverable formats may vary.

For video projects, you receive a high-resolution video file ready for web, social and presentations, in the aspect ratios you need. Formats and versions are agreed at the start of the project.

• Standard delivery: MP4 (H.264) and MOV (ProRes 422) in Full HD 1080p. 4K on request.

• Aspect ratios: 16:9 as standard, but we can deliver any ratio depending on your needs. 9:16 and 1:1 for social content are often requested add-ons to most video projects.

• Optional: versions without voiceover or text for translation, subtitle files, MOGRT templates, GIFs.

Yes. We design supporting motion assets, design collateral, and workflow tools to help in-house marketing and design teams scale content efficiently:

• Custom MOGRTs & Motion Toolkits: Reusable motion graphics templates for Premiere Pro and After Effects, enabling marketing teams to produce branded videos quickly without keyframing from scratch.

• Social Media & Paid Ad Collateral: Animated cutdowns, loopable organic social posts, dynamic banners, and platform-tailored ad variations (vertical, square, widescreen).

• Static & Vector Illustration: Custom brand illustrations, iconography, and multi-asset libraries crafted for marketing websites, pitch decks, and digital products.

• Brand Motion Guidelines: Kinetic design rules, easing specs, and layout standards to unify brand movement across digital channels.

You own and can use the final video for the purposes agreed in your contract, and the terms are set out clearly before production starts.

• Source/project files are available for an additional fee.

• Licensed music and voiceover are cleared for the agreed use.

• We may show the work in our portfolio unless you ask us not to.

• We regularly work with in-house marketing teams and creative agencies as a white-label partner.